Banner ads are display ads, frequently animated, that is placed on other Web pages and takes action as links to your site. A banner advertisement is just a graphic image that is displayed at the top or bottom of a website.
Advertisers buy the space from websites with related content. The charge of a banner advertisement depends on the popularity of the website. Banner advertising can be used to enhance name, product, or brand recognition, or to attract potential customers to your site.
Banner ads react speedily and work 24 hours a day and ad campaigns can be launched, modified, customized, or stopped almost immediately. This gives you the advertiser, total control.
As you build up you banner ad, keep in mind that only a small portion of people who really see the ad are going to use it as a hyperlink to access your site. Study shows that on average, only about 3% to 4% of the people who see the banner ad will respond by clicking their mouse on the banner.
What you say in your banner ad, how you say it, how the ad looks, and where the ad is to be found will have a key impact on your click-through rate and, finally, the success of your business.
In banner ads, design and color plays an important role. A good number of people abhorrence these banners for the reasons that of very nasty colors and poor design, which tend to be very distracting. Therefore, you should make attractive banner ads, which will probably be a positive attraction to clients.
Many types, shapes, and sizes of banner ads are available so it might be difficult to decide which ones will help you are online marketing efforts the most. There are different banner ad sizes, but not all suitable for you. There are a few general display ad sizes that every blog, website, and small business who advertises online must have. If you keep these ads on hand, and try, you will be prepared to advertise on a wide range of websites and ad networks.
Here are the standard banner ad sizes.
Leaderboard(728×90)
Appropriate for Header/Footer/Middle
Banner (468 x 60)
Appropriate for upper left/upper right/ middle
These banner ads are two of the most well liked types you will observe on websites. They often appear at the very top or bottom of the web pages. Many people are noticed banners in these places.
Skyscraper (120×600)
Appropriate for on left/right
Wide Skyscraper (160×600)
These ads stand tall. You will normally see them left or right side of the web page. As people scroll down the website, they may only be able to see the top or bottom half or your banner ad.
Small Rectangle (180×150)
Medium Rectangle (300 x 250)
Square (250 x 250)
These types of banner ad sizes may be the most flexible and say loudly for what you would like to say. These standard shapes are perfect for photos to draw attention. Websites may place these ads anywhere on the page, so make sure to have these ads on hand.
Banner ads are better for create branding through name and logo recognition, banner ads speak loudly than text ads and provide much more information. Advertising banners work best for anything that people will wish for to see before they buy.